We are one of the leading leisure hospitality providers in India, offering quality family holidays with a range of services designed to meet the diverse holiday needs and interests of a family. We provide family holidays primarily through vacation ownership memberships. Our members can choose to stay and holiday at resorts in a range of holiday destinations for a pre-determined number of days in a year for a fixed number of years. Our resorts offer the use of furnished accommodation, such as apartments and cottages, and an experience through resort specific amenities and facilities, such as restaurants, ayurvedic spas, kids clubs and a variety of holiday activities.

We seek to be the preferred partner to the urban family for family holidays and holiday services in India. It is our vision to be the number one family holiday provider in our target markets by consistently delivering attractive resort destinations, innovative offerings and service excellence, not only during the holiday but also throughout the membership period.

Club Mahindra Holidays is our flagship service offering. As part of our growth strategy, we have also diversified our portfolio by introducing new vacation ownership offerings, Zest and Club Mahindra Fundays, Mahindra Homestays and travel and holiday related services through clubmahindra.travel.

Club Mahindra Holiday membership currently entitles members the choice of holidaying at any of our 23 resorts, for seven days each year, in a season and apartment type of their choice, for 25 years. Our members also have the option of choosing to holiday outside their season and apartment of their entitlement by using our exchange program. There is further flexibility accorded to our members in being able to bring or carry forward their annual entitlement, subject to certain limits. In addition, our members can choose to access a range of resorts globally through our RCI affiliation. As of May 31, 2009, we have 91,997 Club Mahindra Holiday vacation ownership members.

We launched Zest in November 2006, which targets young urban families for short break holidays. Zest membership currently entitles members the choice of holidaying at any of our five Zest resorts, for six days each year, in a season of their choice, for 10 years. Club Mahindra Fundays was launched in October 2006 and targets corporate houses. The membership currently entitles corporates for a period of 10 years to offer family holidays to their employees. We launched clubmahindra.travel in April 2007 to provide a one-stop shop for travel and holiday related services. We launched Mahindra Homestays in July 2008, which markets homestays to overseas and Indian travellers wishing to experience the real India by lodging with a host family in India.

Our memberships provide members the right to use our resorts over the period of their membership and are not a property or deeded sale. This type of a membership, where the member has the flexibility to choose a different resort and the time to holiday every year (with certain seasonal limitations) is known as a “floating week – floating resort” model. We also provide our members with a fixed price structure, which we believe is consumer friendly. In addition, we also provide easy financing options for the membership price to our prospective members.

We believe we have a key differentiator in the form of an integrated business model that includes member acquisition (marketing and sales), member servicing, resort creation and resort operation, resulting in the delivery of a complete holiday experience. Each component of our integrated business model is critical to our value delivery chain.

Our Company was selected as a Business Superbrand 2008 by The Brand Council in India, subsequently, our flagship brand Club Mahindra Holidays has been selected as a Superbrand 2009. Our resorts at Goa, Coorg, Binsar, Munnar, Dharamshala, Manali and Kumbhalgarh (provisional) are recipients of the RCI Gold Crown Award for the year 2008-2009. Our Resort at Munnar has also been recognized for having received the RCI Gold Crown Award for ten years in a row. The RCI Gold Crown Award annually recognizes resorts across the world for superior resort facilities, services and hospitality based on user feedback. Apart from the RCI Gold Crown Award, our Resorts at Goa and Coorg have also been accredited with a 5 Star Rating by the Department of Tourism Government of India. Our member relations department has been ISO 9001:2000 certified by Indian Registered Quality Systems in July 2007.

Our fees include a membership fee which is paid at or around the time of enrolment as a member (depending upon the payment plan selected by the member) as well as an annual subscription fee which is payable annually throughout the membership period for the annual servicing and the maintenance of the resorts. The member also pays for use of various facilities and services at the resort, including food and beverages, spa facilities and services and certain holiday activities.