March 05, 2024
Assam's Majuli Gets GI Tag For Mask Making, Manuscript Painting
CM Content Team
'Only At Club Mahindra' Experiences
March 05, 2024
CM Content Team
The world’s largest river island, Majuli in Assam gets the GI Tag for exceptional mask-making and manuscript painting.
In a significant recognition of the traditional craftsmanship and cultural heritage of Majuli, the largest river island in the world located in Assam, has been conferred with the prestigious Geographical Indication (GI) tag for its extraordinary mask-making and manuscript painting techniques. This announcement comes as a testament to the unique artistic skills and cultural significance embedded in the age-old traditions of Majuli.
The GI tag, granted by the Geographical Indications Registry of India, acknowledges and protects products that possess qualities, reputation, or characteristics unique to a particular geographical location. In the case of Majuli, the island's mask-making and manuscript painting have captivated art enthusiasts and cultural aficionados alike, making this recognition a moment of pride for the local artisans and the entire Assamese community.
The traditional art form Mukha Xilpo (mask-making) dates back to the 1500s and holds deep significance in the cultural heritage of the region. Introduced by Saint Sankardeva in the medieval era, it embodies numerous emotions, characters, and expressions.
The traditional art of mask-making in Majuli is deeply rooted in the island's vibrant cultural fabric, often associated with various religious and folk performances. The masks intricately crafted by skilled artisans created using indigenous material, not only serve ceremonial purposes but also showcase the rich cultural narratives of the region. Similarly, the manuscript paintings from Majuli are celebrated for their exquisite detailing and depiction of Hindu epic tales, particularly Lord Krishna’s Bhagavata Purana, providing a visual representation of the island's cultural ethos.
This GI tag not only adds to the prestige of Majuli but also opens up new avenues for artisans and craftsmen to showcase their talents on a global platform. It is expected to boost the local economy by promoting these unique art forms, attracting tourists, and fostering a sense of pride among the residents of Majuli.
As the news of Majuli receiving the GI tag spreads, it is anticipated that the recognition will not only preserve and promote the island's cultural heritage but also contribute to the overall cultural diversity of Assam, reinforcing the importance of safeguarding traditional arts in the face of modernization.
Mahindra Holidays & Resorts India Ltd. (MHRIL), a part of Leisure and Hospitality sector of the Mahindra Group, offers quality family holidays primarily through vacation ownership memberships and brings to the industry values such as reliability, trust and customer satisfaction. Started in 1996, the company's flagship brand ‘Club Mahindra’, today has over 290,000 members , who can holiday at 140+ resorts in India and abroad.